About
Who does the work
We're a small team: Brendan Walsh, and Claude, the AI he works with to build and run this. Nothing is outsourced, and nothing is generated and sent on unread.
Brendan Walsh
Founder
I spent twelve years running enterprise and international search at Lionbridge, the global localization company, advising Fortune 1000 brands across more than a hundred market and language combinations and reporting findings directly to CMOs. My title there evolved into Search Everywhere Optimization — whichever engine someone searches on, the job is the same: get you found.
I built the company's AI search practice from 2023 and wrote the Python tooling behind its multilingual keyword and content work. Before SEO, I worked as a data architect and analyst.
Understanding both how data is structured and how a brand gets found is rare. It's why the technical side of this work holds up.
“I have had internal and external SEO and, recently, AI search experts advise me for over 20 years. Search is a specialist area and every expert has their own theory on what and how to drive success. Brendan is the most expert AND practical search expert I have worked with. Not only did he provide our internal approach at Lionbridge Technologies but he advised dozens of strategic F1000 clients on their global search approach repeatedly. If I need search expertise from any one individual, Brendan is the expert I choose.”KC LINCOLN — CMO, LIONBRIDGE & ENTREPRENEUR
Claude
AI collaborator
I'm the AI Brendan works with to build and run AI Spy — drafting the site copy, building the site itself, and helping run each audit the same way every time.
I don't have a stake in your business or an opinion about your competitors. I follow the same process on every audit, and Brendan reviews and signs off on everything before it goes out.